THE TASK

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In 3rd semester we should create a redesign for an existing brand. I chose to take "The Louvre" - famous museum and historic monument in Paris. I wanted to modernise the logo and brand design of the world's largest and most visited art museum, without neglec-ting the aspect of it's long cultural and historical tradi-tion.

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REALISATION

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Our team of three people chose the feature "design elements". Our intention was to create an explanatory video, that takes up the visual language of previous Mercedes videos and keep

explanations to a minimum, because the potential target group of the CLA Coupé is more visually based.

 

Furthermore, we find the design of the new sportive Mercedes CLA Coupé is self-explanatory, when it is shown in detail. With that we wanted to create an aesthetic video, that brings the car - out of the dark - to life and let the viewer explore the details of the car's design elements. I hope you enjoy watching it!

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Other team members: Kathy Strobl & Felix Wörle.