LARS WUNDERLICH

For Lars Wunderlich Fotoseminare, we developed a new visual and digital presence around what makes his approach to photography distinctly his own. The project began with a complete redesign of the website and an extension of his existing identity, creating a dedicated visual language for his photography courses, workshops and individual coaching.

The identity draws from the visual language of photography – framing, focus and perspective – while also playing with the name 'Wunderlich'. Rather than presenting photography education as purely technical, the brand reflects Lars’ highly personal, direct and often humorous way of making complex photographic principles accessible. This character became an integral part of the communication, giving the Fotoseminare an identity that feels both professional and unmistakably individual.

Beyond the digital experience, the visual system was extended across multiple touchpoints, including magazine advertising, stationery and newly designed gift voucher cards – creating a consistent identity from the first encounter with the brand to the physical course experience.