TASK & INTENTION

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reddy is a fictive brand we created during 3rd semester.

Our task was to create a product that had something to do with cannabidiol (CBD).

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We wanted to create a product that has a real benefit. Moreover we wanted to create a brand that encourages 

women to do whatever they want to do and don't let 

theirselves be negatively affected from their menstrua-tions. There are no boundaries! 

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THE CONCEPT

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With that our brand reddy was originated. A tampon which is infused with CBD oil to reduce painful symptoms, like belly cramps during period.

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The brand reddy is very bold, smart and helps women to feel comfortable in their own skin.

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OUR CREATIVE TEAM

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Katharina Strobl, Carolin Peter and me.

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MY TASKS 

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- brand concept | brand positioning 

- corporate design 

- packaging design 

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